November Vegan Easy Challenge Recap

Published 9 December 2021

The Vegan Easy Challenge during World Vegan Month (November) 2021 attracted many participants from across Australia and around the world!

In conjunction with our charity partner Vegan Australia, this was our second dedicated month-long Challenge this year with exciting prizes to be won. It was a way for us to encourage people to celebrate World Vegan Month by signing up for a practical and fun online community program with completely free resources designed to help them learn skills for kinder living, and it was also an opportunity to get back to our roots! After all, the first ever 30 Day Vegan Easy Challenge began on World Vegan Day in 2009.


In the lead up to November, we were thrilled to see news about our World Vegan Month Challenge appear on various news sites:

Nourish magazine 

‘Kickstart a kinder, greener life with the relaunched, revamped Vegan Easy Challenge’

“VeganEasy is the original trailblazing Aussie online vegan challenge program that has been attracting participants globally since 2009. We get the lowdown about its relaunch and special World Vegan Month edition, kicking off on 1 Nov 2021.”

Fire & Tea 

‘World Vegan Day is the Best Day to Try Vegan’

“Going vegan may sound daunting, but it’s easy when you have the right support systems in place. Vegan Easy, along with their partner Vegan Australia, have put together a 30-Day Challenge so you don’t have to fumble your way through the month on a whim.”

Let’s Go Vegan

‘Vegan Easy Launch World Vegan Day Campaign 2021’

“… the program is designed to help participants from anywhere in the world learn about the philosophy and practicalities of veganism. It includes a dietitian-approved meal plan and access to an extensive library of delicious recipes. Plus, food demo videos from some stellar special guest cooks and resources on everything a newcomer might need to kickstart their foray into a plant-based lifestyle.”


Throughout October and November we gave away over $2,400 worth of prizes to lucky winners on our socials and via the Facebook support group for Challengers. Our thanks to the various businesses who generously donated the gifts, including Australian Vegans, the Fussy Vegan app, Herbidoor, author Kathy Divine, Koala Eco, Larrykin Dog Treats, PBNutrition, Treat Yo Self, vEEF by Fenn Foods, Vegan Grocery Store, and award-winning author and vegan chef Zacchary Bird.

The fabulous end of Challenge prize pack valued over $475 consisted of:

? $200 voucher from Its_oil good

? Gift box of artisan vegan chocolates from Nestar & Miss Sweetie Chocolates valued at $150

? Mix packs (brownies, pancakes, cookies) + an apron and bag from Humble Jumble Foods valued at $128.40

CONGRATULATIONS to the end of Challenge prize winner who successfully completed the 30 vegan days!

? Prize Winner: Katrina P from South Australia

“I was already working towards being a vegetarian but due to the emails as part of this challenge it has helped me greatly go to vegan – so powerful !!” – Katrina

We’re proud of all of our November Challengers and are grateful to them for their participation and efforts to make the world a kinder place.? ?


✅ “I loved the support groups and daily emails. I learnt a lot about the industry.” – Holly T.

✅ “It definitely got me out of my comfort zone, cooking and eating things I’d never personally cooked. It forced me to try new things, which was the aim for me whilst helping the planet.” – Kendra K.

✅  “The emails kept me on track every day.” – Jason B.

✅ “I was 90% vegan before the challenge, but I am more determined now to maintain the whole vegan lifestyle. I cannot imagine ever going back to my old ways.”  – Amanda L.

✅ I found the information and online support invaluable. The encouragement was wonderful. I have learnt so much this past month. The online community was brilliant with recipes and help being shared.” – Ann P.


Many thanks to our ambassadors of the Vegan Easy World Vegan Month, who posted about the Challenge on their socials and encouraged people to sign up:

  • Liz Douglas – Founder of Vegan Diaries, lifestyle blogger and podcaster
  • Zacchary Bird – Vegan chef extraordinaire, recipe developer and author of the cookbooks ‘Vegan Junk Food’ & ‘The Vegan Butcher’
  • Dr. Despina Handolias – Medical Oncologist, Founder of Vegan Oncologist
  • Gabrielle Scollay – Founder of Sustainably Gabrielle, Indigenous mama, Conscious living blogger
  • Izzi Batt-Doyle – Olympic athlete, Co-founder of and Coach at RunAsOne
  • Tully – Creator of Tully’z Kitchen, Curry Specialist and Tiktok sensation
  • Nadia Fragnito – Vegan Italian recipe creator and cookbook author of ‘Discovering Vegan Italian’

A special mention and thank you to DJ Tigerlily who posted an all-inclusive story about our World Vegan Month Challenge on her Our Soul Purpose Instagram account inspiring her followers to take the Challenge.


Teaming up with abillion was a partnership made in giving heaven. We have great admiration for the free social impact app. On abillion, you can review vegan dishes and products, and each review generates USD $1 that you can donate to one of their global impact partners, including Animal Liberation Victoria. abillion kindly gave away Vegan Grocery Store vouchers totalling $200 to November Challengers who created reviews or posts related to their Challenge experience using the hashtag #veganeasychallenge. We also started a VeganEasyChallenge account and posted helpful information and tips for Challengers every day of World Vegan Month! Check it out here.


  • Nearly 42% of the people who signed up to take the Challenge did so for animal rights. Other reasons included health and fitness (33%), the environment (13%), and the rest specified other reasons.
  • 85% of Challengers identified as female, 12% male, and 3% preferred not to reveal their gender. This breakdown is similar to that reflected overall each year in the Challenge with around 80% female to 20% male participants on average.
  • 32% of participants were omnivores before November 1st, 19% vegetarian (eggs included), 21% vegan, 10% new vegans (less than 12 weeks), 9% pescatarian, 6% other (most included meat), and 3% lacto-vegetarian (no eggs).
  • Out of the participants who submitted the end of Challenge survey, 83% successfully completed the 30-day Challenge, 62.5% said they would continue being vegan, while some said they would be predominantly vegan and others are now more open to implementing a kinder way of living.


The Facebook support group for the November Challengers was an encouraging, engaging, and safe space for participants to ask questions, share their journey and post new recipes and products they had discovered. We deeply appreciate the time and effort freely given by our volunteer vegan mentors who were there every step of the way to provide guidance and assistance to the Challengers.

Until next time, stay kind and take it Vegan Easy. ? ?


The November Challenge is proudly brought to you by:


Special thanks to our socially good partner abillion:

Socially Good Partner


Our many thanks to all the wonderful businesses supporting the November Challenge:

Gift Supporters



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