About Vegan Easy
Vegan Easy is a grassroots campaign which promotes veganism as the ethical, rational, and earth friendly lifestyle that it is.
Over 15 Years of Empowering Ethical Living
Through our 30 Day Vegan Easy Challenge, free online resources, social media channels and outreach we have helped hundreds of thousands of people open their hearts and minds to veganism. It’s a simple and effective choice you can make to save the lives of animals, live healthfully and lighten your eco-footprint.
A mother and daughter reading the Vegan Easy booklet
Since 2009 our 30-day Challenge has supported and motivated new vegans by showing how easy and delicious vegan food can be, while providing free help and resources to people on their journey towards veganism.
Free Tools to Help You Go (and Stay) Vegan
We provide an abundance of resources including:
- basic nutrition advice
- ideas on what to stock in your vegan pantry
- a health & fitness section
- an eating out guide
- a pdf version of the Vegan Easy booklet
- an ever growing collection of delicious vegan recipes.
The Story of Vegan Easy: Saving Lives Since 2009
Vegan Easy began in 2009 over a simple cup of coffee in a café in Elwood, Victoria. Patty Mark, founder of Animal Liberation Victoria (ALV) and Liberation Sanctuary, was chatting with Jo Osborne, ALV’s then Education Officer. They discussed the common challenges people encounter when transitioning to a vegan lifestyle and considered how best to provide meaningful support.
From that conversation, the concept of the 30 Day Vegan Easy Challenge emerged – a free, supportive program designed to guide individuals through the transition to veganism with free vegan resources, recipes, practical suggestions, inspiration, and community encouragement.
Since then, Vegan Easy has grown into a comprehensive and trusted resource for anyone interested in living a kinder, healthier, and more sustainable life. By providing practical tools and ongoing support, the initiative continues to inspire and empower individuals to make lasting changes that align with their values.
Created as an initiative of ALV, Vegan Easy continues to support ALV’s mission of ending animal exploitation by promoting compassionate, vegan living. Whether you’re brand new to veganism or just looking for fresh inspiration, we’re here to help make it easy – every day.
Vegan Easy Supporters
Since 2021, we are proud to be official partners with national charity Vegan Australia, who recommend the 30-day Challenge in their “Getting Started with Veganism” page.
Meet some more of the wonderful organisations and businesses supporting Vegan Easy: Supporters
FAQs
Is the Vegan Easy Challenge really free?
Yes, the 30-Day Vegan Easy Challenge is 100% free. As a non-profit initiative, our mission is to provide accessible plant-based resources to everyone. When you sign up, you receive a 30 day meal plan, recipes, and expert guidance at no cost.
Can I get nutritional advice through Vegan Easy?
Yes. We provide evidence-based nutritional information developed in consultation with health professionals to help you transition safely to a plant-based diet. Our resources cover essential vitamins, minerals, and meal planning for a balanced vegan lifestyle. For specific medical concerns, we always recommend consulting a vegan-friendly GP or dietitian.
How does Vegan Easy support animal advocacy?
Vegan Easy was founded by Animal Liberation Victoria. As such we promote veganism as a practical way to end animal exploitation. By providing free resources, we empower individuals to make choices that align with a compassionate, cruelty-free lifestyle.