About Vegan Easy

Vegan Easy is a grassroots campaign which promotes veganism as the ethical, rational, and earth friendly lifestyle that it is.

Through our 30 Day Vegan Easy Challenge, social media channels and outreach we have helped hundreds of thousands of people open their hearts and minds to veganism as a simple and effective choice they can make to save the lives of animals, live healthfully and lighten their eco-footprint.

Since 2009 our 30-day Challenge has supported and motivated new vegans by showing how easy and delicious vegan food can be, while providing free help and resources to people on their journey towards veganism. Hundreds of thousands of postcards, booklets, leaflets and posters have been distributed to the public.

We provide an abundance of resources including:


Vegan Easy was founded in 2009 as an initiative of Animal Liberation Victoria.
Since 2021, we are proud to be official partners with charity Vegan Australia.

Make a Fresh Start!

Vegan Easy

Take the 30 Day Challenge

Become a Vegan Easy Supporter!

Vegan Easy relies on donations to continue our outreach to the wider public.