Golden Gaytime launches plant-based variety
Published 7 September 2022
Streets has launched a new plant-based version of its iconic Golden Gaytime to meet the demands of this growing consumer segment.
The launch comes following years of lobbying and a petition calling on the classic Australian ice cream to create a vegan friendly option.
The delicious plant-based Golden Gaytime will still feature the iconic biscuit coating with a toffee-flavoured creamy centre and will be available in time for summer.
Annie Lucchitti, a spokesperson for Streets, said that there is palpable excitement in the market for this type of product.
“This isn’t any ordinary flavour launch, this is about opening up our product to more Australians, so no matter your dietary needs or choices – we invite you to taste the difference,” she says.
“Australians have been buying more plant based products than ever, and we are thrilled we could bring another Aussie classic into this domain too. Golden Gaytime has been around for over 60 years and re-creating this iconic product had to maintain the delicious expectations that come with our classic treat.”
The new plant based version promises to not compromise on the unique Golden Gaytime flavour and the team is so confident on this that they are challenging Aussie consumers to ‘Taste the Difference’ and post their first taste test on social media with the hashtag #TasteTheDifference.
The plant based range will be available early September at Coles, IGA, Richies, Drakes and Romeos for RRP$9.50 for a four-pack.
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