Published 7 September 2022
The launch comes following years of lobbying and a petition calling on the classic Australian ice cream to create a vegan friendly option.
The delicious plant-based Golden Gaytime will still feature the iconic biscuit coating with a toffee-flavoured creamy centre and will be available in time for summer.
Annie Lucchitti, a spokesperson for Streets, said that there is palpable excitement in the market for this type of product.
“This isn’t any ordinary flavour launch, this is about opening up our product to more Australians, so no matter your dietary needs or choices – we invite you to taste the difference,” she says.
“Australians have been buying more plant based products than ever, and we are thrilled we could bring another Aussie classic into this domain too. Golden Gaytime has been around for over 60 years and re-creating this iconic product had to maintain the delicious expectations that come with our classic treat.”
The new plant based version promises to not compromise on the unique Golden Gaytime flavour and the team is so confident on this that they are challenging Aussie consumers to ‘Taste the Difference’ and post their first taste test on social media with the hashtag #TasteTheDifference.
The plant based range will be available early September at Coles, IGA, Richies, Drakes and Romeos for RRP$9.50 for a four-pack.
Discover five essential tips for transitioning to a vegan lifestyle with ease, including meal planning, pantry essentials, and finding supportive communities.
In celebration of World Vegan Month, the November 2024 Vegan Easy Challenge saw participants from around the world exploring the transformative benefits of a plant-based diet and vegan living.
How early humans thrived on carbs to develop smarter brains.
Funded to highlight the supposed superiority of meat, the research instead served up an awkward truth… plant proteins are just as effective as beef for building and maintaining muscle. Oops.
We're thrilled to announce the launch of the latest edition of the Vegan Easy Booklet—a powerful, eye-opening guide that advocates for veganism for the benefit of animals, the planet, and human wellbeing.
Celebrate the season of giving with our ultimate vegan Christmas guide.
Comments
We’ve been eating the plant based gaytime for over a year . We only just had a conversation about them . Wondering if they were always plant based and now just put it on the box. THEY ACTUALLY TASTE THE SAME ! As the original.
It’s the plant-based version of the original. The plant-based version has only been around for about 2 years now. It does taste pretty good, doesn’t it?! :)
Leave a Comment