The 2022 November Vegan Easy Challenge Recap

Published 8 February 2023

People all over the globe gave vegan a go during World Vegan Month with the 30-day Vegan Easy Challenge!

Image – Vegan Easy’s Happy Earth showing the reasons why people signed up to the November Challenge: 44% for the animals, 38% for health/fitness, 10% for the environment, 8% other reasons.

Our special World Vegan Month November Vegan Easy Challenge in 2022 attracted a variety of participants from all over Australia and around the world.

Co-hosted with our partner Vegan Australia, 58% of Challengers were from Australia, 21% from the United States, and others from Canada, United Kingdom, New Zealand, South Africa, India, the Netherlands, Germany, Singapore and more.

Feedback from November Challengers

We’d like to express our gratitude to all participants of the November Challenge for taking the vegan journey with us.

Here’s what they had to say about their experience:

Prizes and Promotions

Articles about the Challenge appeared in Nourish magazine online and the Fire & Tea blog and was promoted on social media by various supporters and collaborators, which resulted in ‘Vegan Easy’ trending on Instagram!

Throughout October and November we gave away over $2,000 worth of prizes to lucky winners as part of our November Challenge promotions. Our thanks to the wonderful businesses who generously donated gifts, including Plant Forged Physique, Brother Bon vegan restaurant, Herbidoor, House of Nestar, Gigi Pizzeria, Vegie Tribe, Yay! Foods, Nourish magazine, and iconic Australian brand, Vegemite.

Special thanks to our official social media partner abillion who promoted the November Challenge and also donated a 3-month vegan mystery box valued at $99AUD for those who downloaded the abillion app via Vegan Easy, and additionally offered a chance to win a $200USD voucher from Outfyt for those who posted about their Challenge experience through 10 reviews and/or social posts using #veganeasychallenge in November.

Congratulations to abillion members, @tina360 for winning the Outfyt voucher, and @sarahmeow for winning the 3-month vegan mystery box.

Challengers also had access to plenty of discounts during November. These included:

End of Challenge Winner

The fabulous end of Challenge prize was a $500 voucher redeemable at the Vegan Grocery Store.

A big CONGRATULATIONS to the end of Challenge prize winner who successfully completed the 30 vegan days!

Prize Winner: Ket from NSW, Australia

Ket was a meat-eater prior to signing up for the November Challenge and during the 30 days she found our daily emails motivational, great for meal inspiration and for learning that being vegan is more than just about food. She said of the November Challenge:

“It was a great prompt to trial a vegan lifestyle… I found it much much easier than I expected. I’ve thoroughly enjoyed my meals and I’m going to continue to expand to other areas e.g. avoiding animal products in clothing.”

November Challenge Figures

  • 44% of the people who signed up for the November Challenge did so for animal rights. Other reasons included health and fitness (38%), the environment (10%), and the rest specified other reasons.
  • 84% of Challengers were female, 12% male, and the remainder preferred not to reveal their gender.
  • Before the November Challenge 29% of participants were omnivores, 8% pescatarian, 19% vegetarian (eggs included), 5% lacto-vegetarian (no eggs), 7% other (most included meat), 23% vegan, and 9% new vegans (less than 12 weeks).
  • Out of the participants who submitted the end of Challenge survey, 80% successfully completed the 30-day Challenge, 68% said they would continue being vegan, while some said they would be predominantly plant-based and others are now more open to implementing a kinder way of living.

We also asked on the end of Challenge survey form:

1 How did you find preparing/cooking vegan meals for yourself?

2 How did you find buying vegan food?

From the feedback provided by the participants of the 2022 November Vegan Easy Challenge, the 30-day program was a positive experience and many found the Vegan Easy team’s support and guidance beneficial on their vegan journey.

Many thanks to all who participated and may you inspire others towards the path of kindness.

The free Vegan Easy Challenge is available all year round. If you’d like to give vegan a go, sign up here:

The November Vegan Easy Challenge was brought to you by:


Special thanks to all the wonderful businesses, organisations, collaborators and partners who supported the November Challenge:


Be the first to comment

Leave a Comment

Close Comments