Published 18 January 2016
Known as “Ultra White,” it’s the latest in Tesla’s push to become the most environmentally friendly automobile maker in the industry, and it looks as though that goal is being fast realized.
While the “Ultra White” option isn’t the first vegan alternative Tesla has put forth, its initial solution manifested itself in a cloth interior, which many noted seemed a bit unworthy of its $100,000 price tag. So to offer a more price- and luxury-appropriate measure, Tesla CEO Elon Musk teamed up with animal rights group PETA to develop the new synthetic leather.
But it’s not just Tesla that’s going green — indeed, the car industry at large has taken its reputation of being a major global polluter very seriously, and has made efforts both in terms of emissions and interiors when it comes to environmental friendliness. Already, luxury brands like BMW, Mercedes-Benz, Lexus, and Ferrari have faux leather options, and other companies like Volvo and Ford have also marketed their use of organic materials such as soy foam for use within car seats.
“We find that customers enjoy both leather and non-leather options for their Teslas,” Khobi Brooklyn, a company spokeswoman, said in an email to the New York Times. “We are committed to giving customers the ability to build the Tesla that meets their needs and lifestyle choices.”
And as a company that is known for its progressive thinking, it comes as no surprise that veganism is now another box Tesla can check off.
“Tesla revolutionized the electric car,” Anne Brainard, senior corporate liaison and manager of corporate affairs at People for the Ethical Treatment of Animals, told the Times, “and now it’s redefined luxury interiors by using these vegan materials, which are both animal- and environmentally friendly.” So if you’ve got $80,000 to spend on a new car, now you have the option of making it a vegan one.
By Lulu Chang, Digital Trends » Full Story
Vegan Easy has teamed up with Vegan Australia to send an invitation to Prime Minister Scott Morrison urging him to take up a 30-day vegan challenge for the COP26 climate summit this November.
The free November Vegan Easy Challenge is being held as a celebration of World Vegan Day and World Vegan Month – the perfect time for people to give vegan living a go!
Vegan powerlifter Dawid Kawka is buzzing after a devastating set of lifts at the World Championships. This was his first international competition – and he did not disappoint!
Landmark Political Agreement in Denmark: $90 Million Will Go To Farmers Who Produce Plant-Based Foods
It’s been nearly a century since the first World Animal Day was held in 1925. The goal then was “to raise the status of animals in order to improve welfare standards around the globe.” Today, the message is the urgent need to re-evaluate our relationship to, and care for, the myriad species with whom we share this planet.
Canadian vegan Will Sarty has become world champion in armwrestling – twice in two days!