November 2024 Vegan Easy Challenge Recap

Published 23 January 2025

In celebration of World Vegan Month, the November 2024 Vegan Easy Challenge saw participants from around the world exploring the transformative benefits of a plant-based diet and vegan living.

above: Vegan Easy’s Happy Earth showing the reasons why people signed up for the November Challenge: 42% for health/fitness, 41% for the animals, 6% for the environment, 11% other reasons.

The 2024 November Vegan Easy Challenge attracted participants from Australia and beyond, as they took on our 30-day program to embrace the world of veganism. By signing up, participants received full access to our free 30-day vegan challenge, which offered step-by-step guidance, practical resources, and ongoing support for those seeking to explore vegan living—regardless of their location.

November 2024 was especially memorable as it marked Vegan Easy’s 15th anniversary! The very first challenge began on November 1st, 2009, and we’ve since helped inspire hundreds of thousands of individuals toward a more compassionate lifestyle.

As part of our milestone celebrations, we launched the Everyday Vegan series, featuring 30 unique vegan recipes shared over 30 days in November. The recipes were curated by passionate vegans who advocate for animals in meaningful and inspiring ways. Alongside each recipe, we highlighted their personal stories and advocacy journeys, aiming to inspire others to take the plunge into vegan living.

To add extra excitement, we gave away three Vegan Starter Prize Packs, each valued over $280AUD, filled with essentials including a gift voucher for an online vegan grocery store (courtesy of ETHiX Racing).

Congratulations to the lucky winners:

Nadia M from Victoria

Carson B from Western Australia

Santhia K from South Australia

46% of Challengers were from Australia, 41% from the United States, 2% from Canada, another 1% from New Zealand, we also had sign-ups from the United Kingdom, South Africa, and many more.

Participant Feedback: What They Loved About the Challenge

We are thrilled to have been part of so many inspiring vegan journeys! Here’s some of the feedback from participants about their experiences:“Website has excellent information and the reason I did the challenge.” ~ Janette C VIC, Australia

“The information provided in each email was extremely helpful.” ~ Jane W, New Zealand

“I looked forward to each day’s email. It was interesting to read new ideas/research. Some I already knew. And receiving new recipes was the best.” ~ Gayle S VIC, Australia

“This is the third time I’ve attempted it and within the first week I knew I was going to succeed. I’m so proud to say that I’m vegan for the Animals and the planet.” ~ Virginia A VIC, Australia

“I’m really proud of myself that I do stick to it, and can now say I’m a vegan … For the animals, myself, and everything.” ~ Jackie B TAS, Australia

“I knew I wanted to be vegan! This challenge helped me better articulate why, not feel the need to apologise for being ‘fussy’” ~ Jennifer H VIC, Australia

Well done to all November Challengers. We are grateful for your efforts in making the world a kinder place.

Everyday Vegan Series

The Everyday Vegan series was a powerful showcase of influential figures in the vegan scene. From animal rights activists and chefs to sportspeople, dietitians, wildlife carers, artists, entrepreneurs, and food bloggers, each contributor shared their unique journey and offered a favourite vegan recipe to inspire others. The series highlighted not only delicious meals but also the personal stories of individuals committed to advocating for animals and embracing the vegan lifestyle. Each day, we featured a recipe and story that aimed to encourage others to follow their hearts and make a positive change for animals, the environment, and their health.

November Challenge in Numbers

Here’s a quick look at the November 2024 Vegan Easy Challenge by the numbers:

1 Reasons for taking the Challenge:

41% for animal rights, 42% for health and fitness, 6% for the environment, 11% for other reasons

2 Gender Breakdown:

85% female, 11% male, 4% preferred not to disclose

3 Diet before the November Challenge:

26% omnivores, 10% pescatarian, 18% vegetarian (eggs included), 3% lacto-vegetarian (no eggs), 29% vegan, 7% new vegans (less than 12 weeks), 7% other (most included meat)

4 Completion Stats:

    • 86% of participants successfully completed the challenge
    • 66% said they would remain vegan
    • Others expressed they would continue transitioning toward a vegan lifestyle at their own pace

We also asked the following questions on the End of Challenge survey form:

1 How did you find preparing/cooking vegan meals for yourself?

3% challenging, 27% ok, 33% simple, 36% very easy

2 How did you find buying vegan food?

14% challenging, 23% ok, 26% simple, 37% very easy

A huge thank you to everyone who participated in the November 2024 Vegan Easy Challenge. Your commitment to living with compassion and kindness is inspiring. ✨

The free Vegan Easy Challenge is available year-round, so if you’re ready to join, sign up today at veganeasy.org/challenge

Take the Challenge

 

The November Vegan Easy Challenge is brought to you by:



With special thanks to:

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