Published 15 May 2018
The tattoo artist turned entrepreneur teased the upcoming launch via Instagram, declaring “Now that I have final components done for the Kat Von D Beauty 10-year-anniversary collection, I’m even MORE EXCITED!!” The artist then wrote: “For the past four months, I’ve been working so hard on this video for Kat Von D Beauty’s 10 Year Anniversary collection launch and it’s almost done being edited.”
In a promotional video for the collection featuring people she sees as her “muses,” Kat Von D shared glimpses of the upcoming collection. It appears that the theme of the collection is black-and-gold and photos suggest that it will include an eyeshadow palette, a gold-studded lipstick, a Tattoo Liner, highlighter, a collection of brushes, and a special carrying case.
Kat Von D Beauty was launched 10 years ago (the brand has been 100 percent vegan since 2016) and has gone on to receive recognition for both the quality and for being cruelty-free. Last year, the brand became a two-time winner of the peta2 Libby Award For Best Cruelty-Free Cosmetic. That same year, one of the brand’s best-sellers, Tattoo Liner, won the 2017 Allure Reader’s Choice Award for best beauty products. The artist herself has been a recognized for her work as an ally for animals, being the recipient of the 2017 Vegan Celebrity of the Year award.
Recently, Kat not only released the “first-ever” long-lasting vegan liquid eyeliner, 40 completely vegan high-pigment lipsticks, and a new vegan brow makeup collection, she also launched the Kat Von D Beauty Pro Program for professional makeup artists. Membership includes early access and discounts to pro-only products, free shipping, exclusive members-only experiences. In the announcement, Kat noted that it is the only professional makeup program “with a cause.” For the first year of the program, Kat Von D Beauty will donate to animal rights charity Mercy For Animals.
The 10th-anniversary collection is set to launch this year on May 5th. Pricing is not available at this time.
Original Article by Kat Smith on Live Kindly.
After his first Academy Award win, the actor spoke about human compassion when it comes to the environment and the food industry.
For lifelong meateaters looking to kick the habit turning down a slice of sizzling bacon can be as hard as giving up a cigarette is for smokers.
'There’s something that you can do today, right now, and tomorrow, by making a choice about what you consume', actor says.
People who have seen the harrowing undercover footage at GoatTruth.com are understandably ditching dairy. Here are some of our favourite vegan alternatives to cruel goat's milk products...
Documentary The Game Changers has been praised by viewers for an ‘eye-opening’ look at plant-based diets.
Beauty mogul and reality star Kim Kardashian West says she's vegan now.