Published 18 August 2020
As we reported in April, Australia’s animal agriculture sector could lose up to $3.2 billion by 2030 according to The Meat and Livestock Australia (MLA) which warned that 84% of this loss will be due to rising animal advocacy and an increase in veganism.
As is the case with markets around though, meat reducers are the biggest and most important demographic rather than existing vegans, with 32% of Australians now identifying as flexitarian. By 2030, Australian consumers are expected to spend between $1.4B and $4.6B on plant-based alternatives. In Australia, direct livestock emissions alone count for around 10% of greenhouse gas emissions and with the government’s target of a 26-28% reduction in emissions by 2030, carbon-neutral food could be an important future market according to Fenn Foods.
The young brand knows that to push the sustainable foods, taste is the key, and as such Fenn Foods’ plant-based mince has been crafted to separate and brown in a hot pan just like meat and will offer a “satisfying umami flavour and succulent texture.”
“We know that for this movement to gain traction the products can’t just be sustainable they have to be delicious as well,” states Cancino.
The world-first mince will be hitting supermarket shelves across Australia soon.
Original Article > Vegconomist
An analysis of vegan searches from around the world reveals that the popularity of plant-based living is growing quickly amid the COVID-19 pandemic in countries such as the United Kingdom, Australia, and Israel.
The first ever pro-vegan commercial has been broadcast in Israel, making a provocative statement with a live lamb.
The parent company behind fashion giants Tommy Hilfiger and Calvin Klein, PVH Corp, has just banned exotic-animal skins from future collections as part of its “long-term strategy to drive fashion forward for good.”
On October 6, Swedish furniture giant IKEA will introduce its new plant-based meatballs in Australia.
Lead scientist of Oxford University’s project to develop a Covid-19 vaccine, professor Sarah Gilbert, has warned of the rise in infectious diseases spread from animals to humans.
A new report outlines how plant-based foods are disrupting the animal meat market, with a huge swell in sales and innovative new products.