Published 1 June 2021
THE DETAILS The activist beauty company has also announced an ambitious roll-out of its refill stations across 500 stores this year and a further 300 worldwide in 2022.
The ethical cosmetics brand has also pledged to extend its recycling scheme to 800 stores in 14 markets by the end of the year.
THE WHY? The activist beauty company was one of the first to campaign against animal testing in cosmetics and to pioneer refills and recycling and, since its purchase by the Brazilian beauty firm, has sought to reconnect with its roots. As Lionel Thoreau, Global Brand Director, The Body Shop explains, “Our decision to go 100 percent vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances. Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.
Original Article > by Georgina Caldwell, Global Cosmetics News
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