Published 1 June 2021
THE DETAILS The activist beauty company has also announced an ambitious roll-out of its refill stations across 500 stores this year and a further 300 worldwide in 2022.
The ethical cosmetics brand has also pledged to extend its recycling scheme to 800 stores in 14 markets by the end of the year.
THE WHY? The activist beauty company was one of the first to campaign against animal testing in cosmetics and to pioneer refills and recycling and, since its purchase by the Brazilian beauty firm, has sought to reconnect with its roots. As Lionel Thoreau, Global Brand Director, The Body Shop explains, “Our decision to go 100 percent vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances. Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.
Original Article > by Georgina Caldwell, Global Cosmetics News
Actor Paul Wesley—best known for his work in ‘The Vampire Diaries’—just signed the Plant Based Treaty to bring awareness to the environmental damage caused by animal agriculture and is calling upon his fans to go vegan to do their part.
Streets has launched a new plant-based version of its iconic Golden Gaytime to meet the demands of this growing consumer segment.
We've selected 11 of the best vegan documentaries that have the power to lift the blindfold of ignorance when it comes to the cruelty inflicted on animals, our health and the environment.
Put an end to dead animals in your art, and learn more about vegan art supplies.
The Environmental Media Association will honor mother-daughter duo Maggie Baird and Billie Eilish for their vegan advocacy as it applies to mitigating the climate crisis.
A West Sussex commuter town is encouraging its 34,000 residents to drop animal products from their plates to help fight the climate crisis.